Be a Social Media Marketing Master

Posted on Thursday, April 12th, 2018
Mikayla Wahl: Public Relations and Marketing Intern


The growth of technology has completely changed the way businesses market to their customers. Gone are the days of cold calling and door-to-door salesmen; now businesses are taking advantage of social media platforms to bring their message to their customers. With the rise in social media marketing, it can be difficult for your page to gain momentum. Don’t be just another voice in the crowd! Check out these tips to create a truly unique and compelling social media presence for your brand.


1. Start a Conversation

Don’t just tweet or post at your audience, engage them. Build relationships with people online by mentioning them in your posts or sharing their content. Everyone loves recognition, and reaching out online is an easy and non-intrusive way to start a conversation. An engaging relationship with your community not only boosts your reputation, but makes your online presence more interesting and worthwhile for everyone. Plus, it indicates that your brand is actively engaged with your industry and customers.


2. Know Your Audience

A huge key to creating traction on social media is knowing who you’re talking to and what they want to hear. Creating a buyer persona of your typical or ideal customer is the perfect way to bridge the gap between you and your audience. Understanding your audience’s interests and habits can help you focus your time and energy into producing content that aligns with them. It can also help you figure out which social media channels will be the most engaging. By focusing on only sharing content that is valuable to your audience, you will refrain from wasting your time and theirs. Get to know what your audience wants and tailor your content to their needs.


3. Quality Over Quantity

While maintaining a frequently updated social media page is important, you have to be careful about overloading your readers with unnecessary clutter. An unkempt social media feed can be difficult to navigate. Keep your pages consistent and to the point, and only share resources that readers find worthwhile. By focusing your efforts on creating and finding poignant and timely content, you will keep your feed streamlined and engaging.


4. Analytics are Your Friend

Your social media followers are giving you feedback all the time, even if they don’t realize it. Don’t underestimate the power of analytics. By monitoring what kinds of content are getting liked, shared, and viewed you are able to make informed decisions about what (and even when!) you’re posting on social media. Most social media platforms track data like this for you. Taking time to look through and understand this material will provide invaluable insight into the interests and habits of your audience.

Have more questions about how to market your business? Consult the experts at UNI Center For Business Growth and Innovation at